Manage Google Alerts Three Digital Marketing Methods to Help You Sell

“How do I get people to buy my products?” This is a question that most business owners have when they invest in digital marketing. Among many different business goals, digital marketing is usually sought to increase brand awareness and persuade customers to make purchasing decisions.However, digital marketing is a big industry with many facets having their own functions and strengths. Whether you’re working with a professional digital marketing team or going down the DIY road, there are many ways to accomplish this.Hard Selling Through AdvertisementsAdvertisements are basically the more traditional approach to marketing where you feature your goods and immediately urge your customers to purchase. It’s the classic “Hey, this is my product. This is what it can do. You should buy one!” style of selling where purchasing decisions are often motivated by immediate needs.


This form of marketing campaign can work if you’re already a known company that has an established reputation. Hard selling is direct, concise, and doesn’t waste any time dilly-dallying. It, however, does not always guarantee consumer conversion on first try.Social Media ManagementSocial media management is (as the name suggests) the practice of using social media channels to spread information about the organization and the products it sells. By having an effective social media campaign, you get to provide a steady stream of content to your customers.You also get to personalize your message through image and video content which will allow your customers to get a glimpse of what your company stands for. If you’re a start-up company still trying to make a name for yourself, social media management is the way to go.Lead GenerationMarketing through lead generation is a systematic process of acquiring potential customers with the intent of persuading them to make purchasing decisions. This can be done in many different ways through different platforms.Marketing lead generation can take longer than other digital marketing schemes. After all, it turns customers from being strangers to visitors to leads to customers to promoters. It’s a long process that may take time. But if done right, it can save you the time and effort of starting marketing schemes that may not even attract potential customers. It can also create an effective and long lasting brand-consumer relationship.Like social media management, lead generation is also ideal for start-up businesses that are yet to make a name for their selves.


It is cost-effective which means it will not break the bank for new entrepreneurs. It’s precise and systematic, which means that no effort will be wasted on the wrong people. Most of all, lead generation is targeted towards creating good and long-lasting relationship with the customers. This allows companies to create a considerable pool of loyal customers which makes financial stability easier.Whichever of the three you prefer for your business, keep your goals in mind and see which of these methods works best for you. Moreover, if you’re planning to outsource your digital marketing needs, be careful in selecting the company to work with and keep your expectations realistic. The key to having a successful digital marketing campaign is to know what you want to achieve, when to achieve it, and, most importantly, who to work towards it with.

Choosing Merchant Providers

If you are running a new business, then you may have a very hard time choosing a provider of merchant services. There are some things that can help in the determination of which is the best credit card processor. There are very many options that are available in the market today and this means that you have to be even more careful. It is important to select processors that can focus on some factors that are relevant to the company you are running.

The fee

The fees charged can actually increase as time goes by. A provider that allows for the negotiation of the percentage is the best. It is also important that all pricing differences are well understood and all variables such as credit card types, the value of the dollar and volume should also be laid out. Fees and should also be understood and they vary in accordance with variables.

The cash flow

This is yet another thing to consider. The credit card processors are responsible for holding the cash from processing time up until the time you get it in your account. It is important to appreciate the fact that different processors use different systems and they can manage time so as to earn some interest. When you choose a merchant provider that offers payment wallet, then you can gain access to the funds immediately. Sometimes the fees of companies aren’t as competitive as what independent providers offer.

Some of the questions that you should ask before choosing the merchant account

· Customer support: this is important because you may need some technical support from time to time. A good merchant service provider will allow you access to customer support 24/7. This will guarantee that issues will be addressed as soon as they arise.

· Live support: this has become very popular in the present times. Some of the companies have email support, but sometimes when you have a problem, you may want to talk to someone in real time.

· Time the company has been in operation: a provider that has a track record that is proven can really help. This is because the team has been able to build a reputation and specialized in the field.

· Offline and online transactions: as the business expands, do not keep on switching the merchants because they lack some of the services. It is essential to work with a merchant who will be able to help the retail business go online or offline.

· Fraud protection: ask the merchant about the ways they use so as to protect financial data because it is very sensitive.

· Funds processing time: it is important to have a predictable cash flow if you want business to prosper. You therefore need a provider who can tell you clearly how long it will take to clear the funds. This helps you avoid any surprises that can derail the operation of the business.

· Length of contract: this should also be put into consideration. For starters, a shorter contract is always better. You build on trust on the way and start looking at longer options.